Code of Ethics

The cornerstone of the Direct Selling Association’s (DSA) commitment to ethical business practices and consumer service is its Code of Conduct.

As a condition of acceptance and continuing membership, all DSA member companies pledge to adhere to the industry Code of Conduct in addition to compliance with all legislation in South Africa.

The DSA Code of Conduct covers conduct between direct selling companies, the company and the direct seller, and the direct seller and the consumer. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective direct sellers. The relationship between the direct seller and the consumer has to be of the highest order and the correct representation of goods, services and business opportunities is imperative. Also, good relationships between the direct seller and the direct selling company are equally important and essential to industry growth, as well as relationships between member companies.