The DSA South Africa Has many success stories. Some of them below.


How I doubled my salary in a year

I am a 43 year old married woman blessed with two lovely children, Dineo and Joas. I am staying in Bendor, a suburb in the City of Polokwane in Limpopo.

I was introduced to Justine by a friend in 1998 as a means to make extra money while I was still working at a bank. I decided to try it and joined Justine as a Consultant. By 2005, I was a Justine Business Leader although still working full time.

In February 2010 I attended a Business Leaders’ workshop at Fourways, Gauteng and was motivated by the amazing success stories presented by full time Justine Business Leaders. They shared with us on how they strategised to make their business grow. This was the turning point of my business. Following the workshop, I was so inspired that I recruited 50 consultants from having only 6 before. By December 2010 I had resigned from my position as a Customer Service manager at the Bank so I could focus on my Justine Business. The success of my Justine business continued with my earnings growing to double what I was earning at the Bank for many years.

In 2011, I opened my Justine office at Dada House Building, office 306 at Grobler Street in the center of the city (Polokwane). By the end of 2011, I had 125 registered Consultants and my salary tripled! During that time I was also one of the top sellers of the new Justine Utopia fragrance, the reward for which was a weekend away for two to the magnificent Victoria Falls in Zambia and Zimbabwe. My husband and I enjoyed 3 beautiful days at the Victoria Falls including a sunset cruise in the perennial Zambezi river in March this year. 

In May, Justine spoiled me and 14 other top achieving Justine Business Leaders with an eight day trip to Bali in Indonesia. We spent our nights at a 5 star hotel and toured the province of Bali, admiring its beauty and rice plantations. The other highlights of this outing were meeting different people with diverse cultures as well as experiencing the country’s popular mode of transport, the motorbike transport. We also enjoyed a cruise along the islands.

Because of the incredible earnings and the great recognition and rewards from the company I really enjoy what I am doing and always looking forward to the next day. In addition I have groomed, developed and motivated my team to reach the same level of success.


After my husband died in 2006 she had to depend on her Avon earnings. The income helped her to support her step-daughter who was just 19 years old at the time. She was also able to provide for her brother's teenage daughter as she is the sole breadwinner at home.

In 2009 she bought a laptop to help her run her Avon business more efficiently. By 2011 she had managed to buy a stand with a two bedroom house cash using the earnings from her business.

She continues to work hard so can accomplish more for herself as well as her family.


With families to support, many adults are often unwilling to leave a secure, fulltime job, albeit one that they hate, to pursue their dreams. Following your dream is often viewed as risky, and should you choose this path, you’re sure to raise a few sceptical eyebrows along the way. When Annique Consultant, Sanette Horn, left her fulltime job to build her own business, she didn’t see it as a risk, but as an opportunity. Her “risk” paid off in the biggest way she could ever have imagined.

More than 30 years ago, Annique Consultant, Sanette Horn, was earning a good salary at her fulltime, corporate job.

“However, it was a man’s world,” she says. “I was working just as hard as my male colleagues, but they received the fat increases at the end of the day. Feeling fed up, I mentioned this to my Annique Consultant who I regularly bought products from.

“‘Why don’t you join Annique fulltime?’ she asked. “’Then you can determine your own salary.’” 

“Thinking back, it was a risk. My husband and I just bought a new house, and we needed every cent to cover our expenses. But, at the time, I wasn’t worried about the risk. I saw the opportunity of building a successful business for myself. I went straight to my boss and resigned with 24 hours’ notice.”

“I jumped right into my new business by phoning everyone I knew to tell them about the healing properties of Rooibos in the Annique products. My main focus was the skin-care range. People were very supportive and I worked into the late hours of the night to do product demonstrations and to introduce people to Annique. I recruited people from day one. After only one month, I had managed to earn the same salary as at my previous job and I was able to buy a car! My husband, who was shocked by my resignation, was now able to relax, as I was able to contribute to paying the bills.” 

“My salary didn’t depend on my gender or on what others deemed fit anymore; it depended solely on me and my effort. I was free to fetch my children at school and to work the hours that suited me. I worked hard to build a successful business, and fifteen years later the real value of my multi-level marketing business became more apparent than ever…”

“In my forties , I was diagnosed with a debilitating, chronic illness. Getting up in the mornings became a challenge. My Annique business was and is still my lifesaver as it enables me to keep working at my own pace. I wouldn’t have been able to hold a fulltime job, as I often feel tired and weak. The benefit of a multi-level marketing business like Annique is that you are able to earn a passive income. Even when I am feeling too ill to work, I still earn an income based on my team’s performance.”

“All those years ago, I took a chance by starting my own business. I can’t help but wonder what would have happened if I wasn’t brave enough to follow my dream. Fortunately, I did, and I’m able to still live the life that I choose.”