GLOBAL INDUSTRY STATISTICS

 

Global direct selling estimated retail sales were USD 163.8 billion in 2024.

In 2024 over 104.30 million independent direct sellers engaged in direct selling globally.

 

WFDSA

The global industry is supported by the World Federation of Direct Selling Associations (WFDSA), of which the Direct Selling Association of South Africa is a member.

The WFDSA’s mission is to build understanding and support for direct selling worldwide and achieves this through:

• Developing, maintaining, and promoting the highest global standards for responsible and ethical conduct
• Advocating the industry’s positions and interest with governments, media, and key influencers
• Serving as a trusted global resource for information on direct selling
• Facilitating interaction among direct selling executives on issues of importance to the industry

 

LOCAL INDUSTRY STATISTICS

In 2025:

-the industry size for DSA member companies was R4,8 billion.

-DSA member companies had over 325,000 direct sellers in South Africa